Coway

Award-winning projects – Coway brand at IFA Berlin.

We encourage you to read the next entry in our series of Award-winning design reviews. Remember that non-standard solutions contribute to your success at the fair. Attractively arranged exhibition space, appropriately selected construction materials, out-of-the-box ideas and attention to the smallest detail are all factors that attract visitors to your stand. This undoubtedly contributes to the return on investment for trade fair events.

If you want to see how the most recognizable brands do it then be sure to read our post. We reveal what contributed to Coway’s success at IFA Berlin 2019, and it’s worth mentioning that the stand took 1st place in the Foreign Trade Show Exposition over 50 m² category in the 2019 Exposition of the Year competition.

About the exhibitor

Coway started its business in 1989. From the very beginning, the company’s mission was to improve people’s daily lives and care for their health and well-being. In 2016, a new vision for the future of the brand was formally defined: “The Life Care Company”. This has provided momentum for growth. As a result, Coway is number one in the Korean market for water and air purifiers.

Polluted air, water and diseases of civilisation are problems facing modern society. Taking care of one’s health is one of today’s greatest human challenges. This is helped by Coway products, which combine modern technological solutions with high-quality design.

The brand attaches great importance to both design and build quality. Priority is given to the functionality and effectiveness of the products.

About the trade fair

The IFA Consumer Electronics Fair is one of the largest and most important events at the intersection of business, science, commerce and production. The event was first held in 1924 under the name Berlin Radio Show. Every year, IFA is visited by crowds of multimedia equipment enthusiasts eager for new products from leading consumer electronics manufacturers. It is in Berlin that premiere products, cutting-edge technologies, innovations and trends can be admired. The trade fair is accompanied by an extensive programme of additional events, providing a broad and in-depth view of current trends and anticipated future directions of development in consumer electronics.

Inspirations

The IFA Consumer Electronics Fair is one of the largest and most important events at the intersection of business, science, commerce and production. The event was first held in 1924 under the name Berlin Radio Show. Every year, IFA is visited by crowds of multimedia equipment enthusiasts eager for new products from leading consumer electronics manufacturers. It is in Berlin that premiere products, cutting-edge technologies, innovations and trends can be admired. The trade fair is accompanied by an extensive programme of additional events, providing a broad and in-depth view of current trends and anticipated future directions of development in consumer electronics.
Materials in use

High-quality materials were used in the construction of the stand, which further emphasised its prestige. As contractors, we made every effort to ensure that every detail of the construction was perfected.
Covering the structure with mirrored dibon not only optically enlarges the interior, but also gives it features of exclusivity.
In the centre of the building were islands containing the client’s display. Above each of them, suspended coffers were placed, which were finished with barisol. Thanks to this technique, the zones were exposed and illuminated.

Integrity and elegance above all. In both interior fit-out and in the design of COWAY products, detail matters. The mirror lamps have both an illuminating and a decorative function. They are also a reference to the mirrored dibond used in several areas of the stand.
In the illuminated information counter, branded bottles of water, which had been filtered beforehand, awaited customers.
The stand structure was on a platform, which added to its prestige.

Stand areas

The Meeting Room zones create an ideal space for business discussions. They were located at the back of the stand and the curtained room-glass, created a quiet and comfortable space.

In the Air Zone, accessories and filters were presented in an interesting way. Next to them was a touch-screen panel, which displayed a product presentation and additional technical information.

In the Living Care area, there were illuminated recesses that acted as displays. The wall in the corner was covered with ribbed elements imitating wood. The seats were designed using the same materials that were present on the stand. As a result, they blended in with the surroundings.

The Water Zone was additionally enclosed with a woodgrain laminated board construction. A warm and homely atmosphere spreads there. Lighting was placed in its upper part. This allowed for adequate lighting of the client’s product displays.

The Highlight Zone was the biggest attraction. LED screens were placed there, which displayed videos showing the company’s latest technology. The use of dibond under the ceiling created a three-dimensional space. This area definitely acted as an eyecatcher.