It’s mid-year, and many companies have already finalized their trade fair schedules for the 2025 season — most major events have closed registrations and reserved their exhibition spaces.
But that doesn’t mean you should stop paying attention to the 2025 trade fair calendar in Germany. On the contrary – now is the perfect time to plan ahead for future editions and identify the most promising events to attend, even just as an industry visitor.
Especially if you’re considering expanding into the German market – one of Europe’s most dynamic B2B environments.
Trade Fair Calendar in Germany
Germany is an absolute powerhouse when it comes to the trade fair industry. It is the European leader in this field and one of the top trade fair markets in the world. The country hosts some of the most important events for industry, commerce, technology, medicine, energy, logistics, and many other sectors.
Trade Fairs in Frankfurt
Frankfurt am Main is the second largest trade fair center in Germany, second only to Hanover. Prestigious fairs held in Frankfurt include:
- Light + Building – trade fair for lighting systems, electrical engineering, and building automation;
- ISH Frankfurt – international trade fair for sanitary technology, air conditioning, and renewable energy;
- Ambiente – one of the most important global events for the consumer goods and interior design sector;
- EUROBIKE – the largest European bicycle trade fair;
- Formnext – an event for the 3D printing and advanced additive manufacturing industry.
Frankfurt is not only a great logistical location (centrally situated with excellent connections) but also a place that has been building its trade fair reputation for over 800 years.
Trade Fairs – Berlin
If you are interested in German trade fairs, Berlin is a great choice as it regularly hosts high-caliber international events attracting visitors from around the world. Particular attention should be given to:
- Internationale Grüne Woche – the largest food, agriculture, and horticulture fair;
- Fruit Logistica – the global trade fair for the fresh fruit and vegetable industry;
- InnoTrans – the world’s largest trade fair for rail transport technology, railway infrastructure, and mobility;
With its extensive exhibition facilities and numerous hotels, Berlin is ideally suited for hosting events for hundreds of thousands of guests. Plus, it is conveniently close to Poland!
Trade Fairs in Cologne
Koelnmesse is one of the most renowned exhibition venues in Europe, regularly hosting flagship events across various sectors. When it comes to trade fairs in Cologne, the following stand out:
- Anuga – the largest food and beverage industry trade fair;
- IDS – the leading trade fair for the dental industry;
- GAMESCOM – the world’s largest event dedicated to computer games;
- IMM Cologne – furniture and interior design trade fair.
Cologne is a location that particularly attracts exhibitors from Poland—not only due to the fair topics but also because of easy access and excellent logistical infrastructure.
Other Major Trade Fairs in Germany
Besides the mentioned hubs, it’s worth considering participation in events held in other German trade fair cities:
- CeMAT Hannover – an event focused on intralogistics and warehouse automation;
- AMB Stuttgart – trade fair for metalworking;
- The Battery Show Europe Stuttgart – international event for the battery and energy storage sector;
- EMO Hannover – international trade fair for machine tools and metalworking technologies;
- LIGNA Hannover – trade fair for the wood industry and woodworking machinery.
Each of these events has its own unique focus, which is why it’s important to plan your calendar well in advance. Ideally, think about this with a one- to two-year lead time.
Why Attend Trade Fairs in Germany?
Participating in trade fairs in Germany is one of the most cost-effective moves for Polish companies aiming to expand or consolidate their position in the European market. Germany is the largest economy in the EU and has long ranked among the world leaders in export value and technological development. At the same time, it is a country located literally “next door.”
This geographical proximity means that the costs of participating in fairs organized by our western neighbors are relatively low. Transporting the booth, logistics of marketing materials, accommodation for the team – all can be arranged faster and more cheaply than, for example, fairs in Spain or Italy. Many German cities are reachable by car in less than 10 hours, and the close border also reduces assembly and service costs. Attending trade fairs in Germany really has no downsides!
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