Do you want to present your company at trade fairs in a modern, memorable, and simply impressive way? If so, a multimedia exhibition booth might be a great choice. It allows you to capture the audience’s attention from the very first glance through to meaningful business conversations. In this article, we will show you what such a booth should look like and what to pay attention to in order to fully harness its potential.
A multimedia booth tailored for 2025 – what does it look like?
A multimedia booth is not just about a screen and an LED wall. It’s a thoughtfully designed space where technology supports the brand’s message. A well-crafted display not only helps you stand out in the crowd but also serves as a tool to build your brand image, acquire contacts, and reinforce your brand presence in the minds of your audience.
In 2025, the “must-have” elements for a multimedia booth include:
- High-resolution LED screens, including unconventional formats (e.g., curved, floor-mounted),
- Interactive elements — such as touch screens and motion-sensitive panels,
- 3D mapping, dynamically controlled lighting, immersive presentations,
- Audio-visual systems that complement the marketing content,
- Increasingly often, augmented reality (AR) and virtual reality (VR).
But beware: the goal isn’t to “stuff” the booth with technology. The key to success is coherence and a well-thought-out design with one main objective: to engage visitors and tell your story.
How we create multimedia exhibition booths that impress (step by step)
Wondering how the process of building such a booth looks? Here’s how we do it step by step at Meliński Minuth:
On-site Assembly and Technical Support
We deliver, assemble, configure, and… we don’t disappear. We provide service and technical support throughout the event. Thanks to this approach, you can be sure that your booth will not only look spectacular but also operate flawlessly for the entire duration of the event.
Goal Analysis
First, we need to get to know your brand and product and understand what you want to achieve: Are you aiming to generate leads, showcase a new product, or demonstrate technology?
Concept Design and Storytelling
We create sketches where every element of the booth has a purpose. Multimedia is not just decoration – it tells the story of your brand. We match the form to the content.
Technology Selection and Prototyping
Together with our partners, we select AV equipment, software, control systems, and then create simulations – so you can see the final effect even before the assembly.
Production and Testing
We produce the booth in our assembly hall, and the multimedia elements undergo a series of tests – this is crucial to avoid any surprises during the event.
What should you pay attention to?
When creating a multimedia booth, it’s easy to overdo the technology or focus on effects at the expense of content. That’s why it’s always important to remember a few key principles:
- Consistency with brand visual identity: multimedia should support your branding, not dilute it.
- Clarity of message: too many stimuli can distract visitors, and you want your booth to be memorable.
- Adaptation to exhibition space: the type of booth (corner, double-decker, island) significantly influences the solutions used.
- Technical safeguards: multimedia must work nonstop without freezing or interruptions in playback.
The most important thing? Don’t design the booth for yourself, but for the visitors. They are the ones who need to stop, get interested, and remember your company.
Want to have a multimedia booth at industry trade fairs? Contact us!
Multimedia booths are our specialty. For years, Meliński Minuth has been designing and building displays that attract attention not only with aesthetics but, above all, with creative and ingenious use of modern technologies. If you want multimedia trade fair booths, a project by Meliński Minuth is the right choice—whether it’s a space with an LED screen, VR, or a full customer experience zone. We create them from A to Z: from concept and visualization, through equipment selection, to installation at trade fairs in Germany, France, Italy, or Poland.
Need help creating a multimedia booth?
Write to us!